{"id":1042,"date":"2009-05-25T19:16:24","date_gmt":"2009-05-25T15:16:24","guid":{"rendered":"https:\/\/m-ivanov.com\/?p=1042"},"modified":"2009-05-25T21:03:57","modified_gmt":"2009-05-25T17:03:57","slug":"marketing-vo-vremena-spada-recept-iz-garvarda-i-iz-rossii","status":"publish","type":"post","link":"https:\/\/m-ivanov.com\/old\/2009\/05\/marketing-vo-vremena-spada-recept-iz-garvarda-i-iz-rossii\/","title":{"rendered":"\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0430 \u0441\u043f\u0430\u0434\u0430. \u0418\u0434\u0435\u0438 \u0438\u0437 \u0413\u0430\u0440\u0432\u0430\u0440\u0434\u0430 \u0438 \u0440\u0435\u0446\u0435\u043f\u0442\u044b \u0438\u0437 \u0420\u043e\u0441\u0441\u0438\u0438"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"font-size: small;\"><span style=\"font-family: Georgia;\"><span lang=\"RU\">\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0434\u0435\u043b\u044c \u043d\u0430\u0437\u0430\u0434 \u0432 IESE \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u043b \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 John Quelch \u0438\u0437 \u0413\u0430\u0440\u0432\u0430\u0440\u0434\u0441\u043a\u043e\u0439 \u0428\u043a\u043e\u043b\u044b \u0411\u0438\u0437\u043d\u0435\u0441\u0430. \u0421<\/span><span style=\"mso-ansi-language: EN-US;\"> 1998 <\/span><span lang=\"RU\">\u043f\u043e<\/span><span style=\"mso-ansi-language: EN-US;\"> 2001 <\/span><span lang=\"RU\">\u043e\u043d<\/span><span style=\"mso-ansi-language: EN-US;\" lang=\"RU\"> <\/span><span lang=\"RU\">\u0431\u044b\u043b<\/span><span style=\"mso-ansi-language: EN-US;\" lang=\"RU\"> <\/span><span lang=\"RU\">\u0434\u0435\u043a\u0430\u043d\u043e\u043c<\/span><span style=\"mso-ansi-language: EN-US;\"> London Business School <\/span><span lang=\"RU\">\u0430<\/span><span style=\"mso-ansi-language: EN-US;\" lang=\"RU\"> <\/span><span lang=\"RU\">\u0441<\/span><span style=\"mso-ansi-language: EN-US;\"> 2001 <\/span><span lang=\"RU\">\u043f\u043e<\/span><span style=\"mso-ansi-language: EN-US;\"> 2008, Senior Associate Dean at Harvard Business School.<\/span><\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span style=\"mso-ansi-language: EN-US;\"><span style=\"font-size: small; font-family: Georgia;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span lang=\"RU\"><span style=\"font-size: small; font-family: Georgia;\">\u041e\u043d \u0441\u0434\u0435\u043b\u0430\u043b \u043e\u0442\u043b\u0438\u0447\u043d\u0443\u044e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0443\u044e, \u044f, \u043a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u043d\u0435 \u043c\u043e\u0433\u0443 \u0432\u044b\u043b\u043e\u0436\u0438\u0442\u044c. \u041d\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\u00a0\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e <a href=\"http:\/\/video.hbsp.com\/?plid=307107&amp;showID=1118207\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/span><\/span>\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\">\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin: 0in 0in 0pt;\"><span lang=\"RU\"><span style=\"font-size: small; font-family: Georgia;\">Quelch \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0447\u0430\u0441\u0442\u044c. \u0410 \u0432\u043e\u0442 \u043e \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u044c \u0432 \u043a\u043d\u0438\u0433\u0435 \u0418\u0433\u043e\u0440\u044f \u041c\u0430\u043d\u043d\u0430 \u00ab<a href=\"http:\/\/mann-ivanov-ferber.ru\/books\/paperbook\/BeBu\/\" class=\"broken_link\">\u0411\u0435\u0437 \u0431\u044e\u0434\u0436\u0435\u0442\u0430<\/a>\u00bb. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043d\u0435\u0434\u0435\u043b\u044c \u043d\u0430\u0437\u0430\u0434 \u0432 IESE \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u043b \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 John Quelch \u0438\u0437 \u0413\u0430\u0440\u0432\u0430\u0440\u0434\u0441\u043a\u043e\u0439 \u0428\u043a\u043e\u043b\u044b \u0411\u0438\u0437\u043d\u0435\u0441\u0430. \u0421 1998 \u043f\u043e 2001 \u043e\u043d \u0431\u044b\u043b \u0434\u0435\u043a\u0430\u043d\u043e\u043c London Business School \u0430 \u0441 2001 \u043f\u043e 2008, Senior Associate Dean at Harvard Business School. \u00a0 \u041e\u043d \u0441\u0434\u0435\u043b\u0430\u043b \u043e\u0442\u043b\u0438\u0447\u043d\u0443\u044e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0443\u044e, \u044f, \u043a \u0441\u043e\u0436\u0430\u043b\u0435\u043d\u0438\u044e, \u043d\u0435 \u043c\u043e\u0433\u0443 \u0432\u044b\u043b\u043e\u0436\u0438\u0442\u044c. \u041d\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c\u00a0\u0435\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0432\u044c\u044e \u0437\u0434\u0435\u0441\u044c.\u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/posts\/1042"}],"collection":[{"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":4,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1047,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1047"}],"wp:attachment":[{"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/m-ivanov.com\/old\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}